It was announced today that the new high rise office tower at City Creek has now received a new name. The new name is World Trade Center at City Creek. From the KSL article, “Renaming the tower "builds upon the established achievements of City Creek’s revitalization efforts in the heart of downtown," said Mark Gibbons, president of City Creek Reserve Inc. click here
The City Creek Reserve is a for profit real estate company owned by the LDS church.
I wondering if naming a high rise building World Trade Center would be similar to renaming a new ocean liner cruise ship, the Titanic.